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START-UP OF YOU Notes by Sacha Chua, @sachac, Living an awesomelife.com 2012 COMPETITIVE ADVANTAGE your 。° (p22) adopt the Permanent beta mindset! aspirations your market ABZ PLANNING assets realities (p35)) A-plan You remake yourself as you grow and as the world changes. Z-plan: baseline B-plan Pivot (p75) OPPORTUNITIES INTELLIGENT RISK 22 8 & 2 network 888 (p183) + resources + momentum Pursue opportunities that have lower risk than your peers think, but which are still high-reward. Regular volatility M makes Surprises survivable. (p189) REID HOFFMAN BEN CASNOCHA PROFESSIONAL NETWORK Focus on helping others. NETWORK 878 Create an "interesting people" fund. (p.139) INTELLIGENCE Private observations (p199) Personalized advice Filtered information Better thoughts in dialogue Better questions: (p208) 2 Converse, don't interrogate. adjust the lens Frame and prime Follow up and probe