Book: Self-help, Inc.

Gender roles 2015-04-29 Composing a life open labor market The belabored self Makeover culture Cambush life as art improvisation flexibility incremental goals (vs monolithic) Calling vs. Specialization VS. Benjamin Franklin Cyclic (vs. linear) Metaphors Hmm. Interesting points about gendered approaches to Self-help literature... Skills & social networks women & self-help literature "Solutions" t → application of market values defining lives as biz. transactions, avoiding "co-dependence" Romantic idea of life as art or transformation → retreat to domesticity & simplicity އ → "winning" over others over self