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START WITH WHY: EVER GREAT LEADERS INSPIRE SIMON SINEK (2009) Are you deciding based on false assumptions? Design things to fit from the start. Trust is not a checklist. I did everything I promised. Can I have your undying Loyalty now? the quality of your safety net manipulation 2 for 1 والے NEW transactions stress, no loyalty VS EVERYONE TO TAKE ACTION People don't buy most Companies inspired Companies the brain why you do it. why people should care →How you do it 3f Limbic brain discipline → consistency of WHAT HOW inspiration WHAT you do, they Why buy WHY you do it. How What what you do 56B MP3 player ↓ This is better because... Clarity of WHY of loyalty and Products are not just symbols of Early Earity majority, Late believes, they also Innovators adopters Laggards 1,000 songs dy customer self-justification in your pocket You have to show that you share the same values what the company and beliefs. you why How what me VS a company is a culture. Find people who believe what you believe. Men wanted for Hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return. doubtful. Honour and recognition in case of success. Leadership serve as symbols for Where are you on this what the loyal buyers spectrum? Where are believe. I have a DREAM. your customers? We have a PLAN. WHY + HOW Energy excites, charisma inspires. FIND YOUR WHY. Clear a path for others bills paying the building a cathedral great ideas can happen WHY people
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