Adam Morgan

Book: A Beautiful Constraint & Mark Barden We can if... We resource it by... We substitute... for... We remove ... Constraints stimulate us to... 2015-05-110 Productively question - what's holding us back? what really matters today? Rethink or reframe to allow us to... We introduce a... We fund it by.... We think of it as... We use other people to... We mix together... We access the knowledge of... on the inside Drama & surprise Being interesting Secondary media alliance to scale Using other people's resources Commercial innovation Find the benefit in subtraction by Find new ways to augment by... Find or create new solutions Build entirely whether entirely challenge what we have success efficiency new possibilities exist eliminating the unnecessary making simple > complex Caddilifying partnering within what we already have

• by elevating the overlooked

in entirely new/unexpected places/ways-new virtuous cyclesnew systems or /newbiz models in theform of

• new ecosystems