Book: Better and Faster The Proven Path to

Convergence aligning w/ multiple forces Converging people Divergence Counterculture combining physical & digital Personalization Customization status combining brands style adding valve Cyclicality retro nostalgia generational economic Seasonal Reduction simplification specialization fewer layers/steps fractional Crowding on more efficient DI 3-4 Notes by Sacha Chua exclusive belonging generational rebellion fashionization Redirection rationalizing refocusing reprioritizing Surprising gamifying R acceleration perfection aspirational icon exaggerated feature reimagined solution 2015-07-05 Unstoppable Ideas-Jeremy Gutsche Steps:

1. Awaken your hunter.
2. Establish your hunting ground.
3. Search the perimeter for

1. Push

1. Collect & cluster what

1. Throw away your first clusters.
2. Use the six patterns to